Our Thoughts
The two of us (Rob and Steve) like to make time to get together to share our thoughts on a variety of brand and marketing related topics - and try to dig out any interesting new perspectives and/or useful insights to share.
Changing the Formula
Are brands destined to unoriginality? Competing brands, with sympathetic products/services, are always trying to win over broadly the same audience. So is it a surprise that they try to influence the same customer universe in an alarmingly similar fashion?
Remember Memorable?
We sometimes forget what well-conceived marketing can do – or should I say we're amazed that we can call to mind advertising slogans and punchlines from 10, 20, even 30 years ago. Ever wondered about that? We think you should…
Seduction or Marriage?
Seduction or Marriage?: OK, honesty alert here – What is your relationship with client/customers really like? Because we think it might be high time to get some real love back in the room…
Turn that smile upside down – the perils of going ‘in-house’
Marketeers sometimes can’t resist the temptation to go ‘in-house’ – they see what their agency does, and think: “I’m in marketing too, so obviously we can do the low-end stuff ourselves, I mean how hard can it be? We’ll save some money, my boss will be thrilled, AND I can justify my existence!” You know where this is going…
How did Brand ESL get it so wrong?
There has already been much discussion about how the whole European Super League fiasco was allowed to happen, and why, but there’s one key factor which particularly resonates with us at Big Rudder – which we’d like to throw into the debate. Let’s call it ‘Brand Disconnect.’